Take away plastic from takeaway food.

 

 

I am Jan Pieters, founder of Viritact, and my story begins long before the founding of this company. My parents had a company that produced animal feed, with a special focus on horse feed. They always emphasized that animals ate healthier than humans, because they only used natural grains and products.

My uncle also played an inspiring role in my life. He showed me how the world can be different if we treat what we have with respect. In the sixties he lived in a commune in Sint-Martens-Latem, where everything revolved to live ecologically. The Lima company, known for its organic products, emerged from this. A meeting with an Indian guru changed my uncle's life forever. He followed this guru to India and dedicated his life to harmony with nature.

 

I was fortunate enough to visit him several times in India. There I discovered how progressive they were at the 'Nature Awareness Academy' in the field of ecology. While Europe was still dependent on traditional electricity from the grid, my uncle had self-sufficient light poles with solar panels and batteries. He reused materials, lived from his own harvest and gave everything a second life. The concept of waste was completely alien to him, and that attitude to life has touched me deeply.

 

What struck me most was the lack of plastic. Everything from plates to cups was made from sustainable materials. This was in stark contrast to the mountains of waste I saw in my work in the events industry. After every trade fair and festival, leaving behind a huge amount of plastic and other waste. This confrontation became a driving force for my other companies, Presentation Samples and Connection Walls, in which we focus on reusable solutions.

 

During the corona pandemic my businesses came to a virtual standstill. During that period I found a new passion. I decided to build on the lessons of my uncle and combined them with my own experience and creativity. This is how Viritact was born: edible cutlery and tableware, designed to eliminate plastic from takeaway food and based on natural grains and products. Imagine a world where we not only produce less waste, but where we can actually eat the 'waste'.

 

Viritact is more than a company. It is a movement. A movement towards a more conscious use of our resources and choices. For me, it is more than products; it is a way to honor the lessons of my uncle and to create a to build a future in which waste no longer has a place.

 

Together we make a difference, one bite at a time.
That is the mission of Viritact.
Are you joining us?